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Finally the COVID-19 pandemic, whose numbers have increased dramatically in the United States during the last week, was stronger. Conglomerate WarnerMedia decided to launch Wonder Woman 1984 on the streaming platform HBO Max next Christmas.
At the same time, the studio will release the film in theaters in the United States, although that launch is complicated by the fact that a number of theaters had to close again due to the costs of keeping theaters open with a flow of viewers well below the rule.
According to Variety, “the unconventional release plan occurs when 50% of theaters in the United States are closed, including major film markets such as New York and Los Angeles, and many still hesitate to go to the movies.”
Meanwhile, “internationally, where HBO Max is not available, Wonder Woman 1984 will be screened in theaters. However, our sources suggest that the overseas launch date could change. “
Obviously, the decision has a direct consequence for theatrical release, even in those places where cinemas can work, since as soon as the film reaches the streaming service, it will also be available on pirate platforms. That will inevitably affect the money the movie could potentially have made.
Along these lines, the decision should not have been easy for the studio, since the first Wonder Woman movie was a hit at the box office level and the expectations were not lower for this sequel. But the filming ended in December 2018 and keeping the film without any distribution also generated a cost.
Hence, when it is released directly in a streaming, the main objective will be to attract new subscribers. But since HBO Max is not widely available, that will only be limited to the United States.
Sadly, the scenario in the rest of the world, courtesy of the coronavirus, is completely uncertain.
