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Criticism has provoked the controversial audiovisual campaign of the Ministry of Education where, under the slogan “Let’s continue learning” and to the rhythm of the song “Resistiré” -of the Dúo Dinamico-, advocates a return to face-to-face classes -suspended since March due to the pandemic-, one of the main measures that Minister Raúl Figueroa has tried to implement.
“When it comes to continuing to learn, every effort is worth it”, said the Secretary of State on Twitter, one of the platforms through which the Government has spread the video.
When it comes to learning, every effort is worth it #Let’s keep learning pic.twitter.com/MF3rn61SYa
– Raúl Figueroa Salas (@raulfiguersa) November 12, 2020
Criticism immediately arose because the spot, where children, adolescents and supposed teachers sing about continuing to learn, also gives clear signals in favor of an eventual return to the classroom, with verses such as: “I want to take off my pajamas”, “I miss my teachers and friends” and “I will bear the confinement and when I can I will return”.
As the hours passed, the questions opened another edge: the cost of the campaign. In social networks the information of an expenditure of 300 million pesos, a figure that Mineduc confirmed in consultation with Cooperative.
In the portfolio they explained that it is a diffusion campaign contracted through a framework agreement, and the total value is broken down into 60 million and a fraction in the production of communication pieces, more than 191 million for broadcast on national and regional television and radios, and 48 million pesos in VAT.
[Video] To the rhythm of “Resistiré”: Controversial campaign of the Mineduc for the return to classes cost 300 million #CooperativeInHome https://t.co/ido0ldHPvw pic.twitter.com/BMYiF5rm0K
– Cooperativa (@Cooperativa) November 12, 2020
CHILDREN’S ADVOCATE AND TEACHERS REPUDE THE COST
After being consulted on social networks, the Advocate for Children, Patricia Muñoz, He announced that he will ask for information on the audiovisual propaganda of the Ministry.
“I keep thinking about the number of notebooks or tablets that could have been bought with those millions to ensure that so many NNAs (boys, girls and adolescents) who still do not have access to study”, he also reproached.
We will ask for the background information, but I can’t stop thinking about the amount of notebook or tablet that could have been bought with those millions to ensure that so many children and adolescents who still do not have access to study …
– Patty Muñoz García (@Pa__tty) November 12, 2020
Harder it was Mario Aguilar placeholder image, President of the College of Teachers: “You cannot believe that the Mineduc allocates 300 million to a ridiculous advertising campaign (…) how do we explain to students without internet that you prefer to spend money on cheap advertising, “he repudiated.
“Call to continue learning with a commercial, Mr. Minister? The children and adolescents have been learning because the teachers, the families and themselves have made a tremendous effort. My colleagues have broken their backs working to serve the children in this context of a health emergency, “he added in a video posted on Twitter.
It cannot be believed that the MINEDUC allocates 300 million to a ridiculous advertising campaign “let’s keep learning.” Here is my response to Minister Raúl Figueroa.
How do we explain to students without internet that you prefer to spend money on cheap advertising.
Unacceptable pic.twitter.com/WDg5QK19Jh
– Mario Aguilar (@AguilarMario) November 13, 2020
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