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To the rhythm of the well-known song “Resistiré”, by the Spanish group Dúo Dinamico, the Ministry of Education launched an audiovisual campaign in favor of returning to face-to-face classes, with lyrics adapted for that purpose. The video, lasting one minute and 12 seconds, was published on different platforms, including on the Twitter account of Minister Raúl Figueroa who, with the hashtag #SigamosAprendiendo, stated that “when it comes to continuing to learn, every effort is worth the sorrow”. The controversy also arose because of the cost of the piece: about 300 million pesos. The Mineduc confirmed the figure, and explained that it is a dissemination campaign contracted through a framework agreement. The value is broken down into 60 million and a fraction in the production of communication pieces, more than 191 million for broadcast on national and regional television and radios, and 48 million pesos in VAT.
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