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This Wednesday the Spanish tennis player Rafael Nadal won in the third round of Roland Garros, the American Mackenzie mcdonald, by 6-1, 6-0 and 6-3 in one hour and 40 minutes.
But what no one thought, save the marketing and social media folks at Burger King, that this would be a sublime moment of publicity.
This because the fast food brand invited the Spanish to eat … “@RafaelNadal, you’re probably still hungry” Burger King tweeted, that is, “Rafael Nadal, you’re probably still hungry”, obviously showing off Mackenzie’s last name, the Competitor chain, McDonald’s.
.@Rafael Nadalyou’re probably still hungry pic.twitter.com/0sfnZNtxmg
– Burger King France (@BurgerKingFR) September 30, 2020
The commercial strategy immediately drew applause on social networks:
– Arantsa (@Arantsa_Perez) September 30, 2020
– Val (@Shoot_Val) September 30, 2020
– Execution excellence (@S_execute) September 30, 2020
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