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Coke confirmed in the last hours that its operations headquarters in the southern cone will no longer be located in Argentina. Of course, he underlined its continuity in the trans-Andean market, so this determination will not affect consumers.
In detail, the multinational indicated that its regional central offices -which included its efforts for Chile, Paraguay, Peru, Bolivia, among others-, will be transferred to Rio de Jainero in Brazil.
The Argentine newspaper La Nación published that this situation would put the jobs generated by Coca Cola in that country “in check”: 12,000 direct and external jobs throughout the value and marketing chain, according to the La Voz media.
However, the company emphasized the continuity of the bottlers that manufacture and bottle the drink locally.
Along the same lines, Coca Cola explained in the neighboring country that its headquarters transfer is based on an internal reorganization; and that this situation will not affect consumers.
“Coca Cola is undergoing a reorganization of its structure worldwide with the aim of accelerating its growth strategy (…), combining the capacity of its global scale with the local needs of the markets,” the firm explained in a statement quoted by The voice.
In Latin America, he added, “the reorganization contemplates the creation of three new geographic zones that, replacing the current structure, will work closely with global leadership teams.”
Argentina will be integrated into the new structure for the south of the region, “Which also includes Brazil, Paraguay, Uruguay, Chile and Bolivia”, wrote Coca Cola.
They are not the only ones leaving
In the last weeks, airlines, factories and department stores have announced their withdrawal from Argentina for reasons linked to the economic crisis and the coronavirus.
For example, the Chilean company Falabella announced the closure of four of its stores (including Sodimac) in Buenos Aires “in the coming months” and the search for a buyer or a strategic partner to make the operation viable.
Another exodus was that of airlines. In December, Norwegian turned its operations over to JetSmart; and in April Air New Zealand suspended its five flights between Auckland and Buenos Aires.
In mid-June, Latam announced its departure from Argentina, as did Qatar Airways and Emirates.
Nike, BASF, Axalta are some other companies that also chose to withdraw offices from the country.
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