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Retail is still on the move. A week after the announcement of its departure from Argentina, Falabella announced this afternoon that it is taking a new step in digital matters, turning falabella.com into its only technological platform for electronic commerce, “making it converge all its retail and marketplace offerings. ”.
In practical terms, he said that the offer of Falabella Retail, Sodimac, Tottus and also Linio, will be concentrated in Falabella.com.
“This new platform will initially include more than 7 million products from 10,000 sellers. It will incorporate categories such as home, decoration, fashion, sports, health, supermarket, electro, technology, books and products from the international marketplace, ”the firm said in a statement.
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The holding company also announced that it will establish a new logistics area dedicated to dispatching purchases made on this unique platform.
“To this end, the last-mile logistics of all Falabella business units and that of external companies will be combined, in order to speed up dispatch costs, shorten delivery times and improve customer service,” he said. in the document.
Linio, the platform that the holding company acquired in August 2018 for almost US $ 140 million, does not disappear completely. Those close to the company told Pulso that it will continue to exist as a brand and marketplace, and that the firm sees value in it.
And although they recognized that in a while those who enter Linio will be redirected to Falebella.com, they explained that this channel as well as that of Sodimac and Tottus will continue to exist within the new platform, by way of microsite.
And all this new configuration will have a leader.
The strong man of the area will be Benoit de Grave, current general manager of Linio, who will report directly to Gaston Bottazzini, the top executive of the group linked to the Solari-Del Río families.
Ricardo Alonso, who until now was the voice of the group in the matter of electronic commerce, continues as Marketplace Manager of falabella.com, and will report to Serious.
“We are going to have a much greater and varied offer in one place. This, combined with the permanent development of our retail and financial apps, and the deployment of functionalities in our stores, allows us to have a unique physical-digital ecosystem for the benefit of our customers and sellers ”, said the CEO of Falabella, in the document .
“We will offer sellers a unique solution for e-commerce, financing capabilities, payment gateway and logistics, thereby simplifying their operation. By having a single platform we will be able to connect with sellers with greater agility and simplicity, thus benefiting thousands of SMEs in the region, “he said. Serious.
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