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In these confined National Holidays, Chilean television was something like a journey back in time: it invited families to gather in front of the screen, just as it was several decades ago, when what happened there was the only great entertainment for thousands of people. . Yesterday the man in charge of such a mission was the same man who played that role for hundreds of Saturdays in the 70s, 80s and part of the 90s; Don Francisco, although this time remotely and for the Vamos Chilenos campaign, which sought to help older adults affected by the coronavirus crisis.
The instance began in an empty Teletón Theater on Friday at 9:00 p.m., continued with a second block yesterday afternoon and ended this morning.
Despite the fact that during the previous days its organizers – both Mario Kreutzberger and the Fundación Conecta Mayor of the Catholic University – stressed that the space would have no goal, from the beginning of the broadcast the public was urged to donate to equal the more than 30 thousand million pesos raised by the Telethon in its recent April edition. There was talk of a “self-imposed” goal. The final calculation was far and was $ 16,427,363,537, achieved after two in the morning.
Of course, satisfaction was shown with the results, since objectives related to electronic devices and other essential elements were reached for the age group that served as the axis of the appointment.
Before, the driver made constant calls from his residence to the companies, to “those who have the most” since the same entities that already gave their contribution would do so again. The same thing happened with the almost twenty faces that supported him from the venue, adopting the afflicted accent that for some years has stained the Telethon when the final objective seems distant.
From the Teletón foundation they argue that the program continued to work yesterday under the idea of having no goal, only that the desired amount was what was needed for the 50,000 older adults whom they promised to help from the beginning.
During the afternoon, the numbers were not auspicious. At 8:00 p.m., with the closing of the evening block, the registry reported little more than $ 6 billion, very far from what the Telethon usually collects at that same time (for the latest version there were $ 17 billion at that time). The rating was not high either: a preliminary average of 20.3 points among the seven channels. At night, from 21.00 to 00.00, it was 27.3.
In the final stretch, the largest amounts came from precisely the companies, such as Papa Johns ($ 822 million), Banco Santander ($ 300 million) and Coopeuch ($ 265 million). Meanwhile, the Confederation of Production and Commerce (CPC) delivered a total of $ 7 billion.
After 11 pm, a message from President Sebastián Piñera and the first lady, Cecilia Morel, who called for “intergenerational solidarity” and stressed that today adulthood is a stage “full of opportunities”. Stefan Kramer, for his part, showed a video where he imagined himself in old age with his colleagues from the virtual program Socios.
There were also greetings from various international figures, such as Fonseca, Diego Torres, Alejandro Sanz, Víctor Manuelle and Laura Pausini.
In summary, the crusade mixed testimonies, musical numbers and the presence of animators of all the signals from the Teletón Theater. In the closing segment, some of the most talked about moments also broke out. For example, the unique mask and clothing of the singer Leo Rey captured the attention, a kind of nod to the silver extravagance of Lady Gaga, although he later clarified that it was inspired by Mortal Kombat and Michael Jackson.
The Inti-Illimani faction headed by the Coulon brothers made a much more indigenous tribute to Víctor Jara and his songs, with the only mention in the program of the next plebiscite on October 25: “We all approved a new Constitution for Chile”, said its leader, Jorge Coulon. And if it is about tributes, around 11 pm it was Cecilia’s turn, with a host of more recent voices recovering their hits, such as Leandro Martínez, Quique Neira and Carolina Soto.
In the afternoon, there was also a historical bow. Kreutzberger introduced as “my teacher” the pianist Valentín Trujillo, now 87 years old, his lifelong companion, from his beginnings on TV to the international explosion of Sábado Gigante in Miami. A video showed how the musician was surprised by his grandchildren, Andrea Trujillo and Pedro Amat Trujillo, who, accompanied by Andrés de León, came to his house to interpret the traditional cueca Ende que te vi
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