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The use by the UDI of a portion of the topic “The right to live in peace”, of Victor Jara, in his campaign for the “Rejection” of the new Constitution generated a lot of noise.
After the initial shock comes the calmer examination of a strategy that polarizes, considering that this issue is emblematic of the “social outburst” and that its author was assassinated by the Military dictatorship that the unionists supported.
The director of Center for Studies and Analysis of Strategic Communication of Major university, German Silva Cuadra, Maintains that “The first thing you look for in this kind of situation is to make an impact, and that was achieved by UDI Well, they talk about the campaign. But playing with such an alien icon reflects the crisis and ideological confusion of that party, which sees how its main presidential candidate, Joaquin Lavin, stands out from two of the pillars of that sector, by agreeing with the change of the Constitution and the withdrawal of money from the AFPs “.
The expert says that “This is as extreme as if the Frente Amplio used a song by the Huasos Quincheros. But even if there is a desire for publicity, we must not forget the other. If in the UDI they did this, it is because they are actually adrift. bring them an opposite effect when analyzing the substance of the matter, since you cannot resort to any element in pursuit of a political objective “.
More analysis
For his part, the political scientist, doctor in Latin American Studies and professor at the University Academy of Christian Humanism, Jose Orellana Yáñez, say what “Since its option for the” Rejection “, the UDI makes a very risky bet by using the iconography of the social movement that began in October 2019 and which also represents progressive sectors since the early 1970s.”
The professor adds that “What we saw is functional to a political marketing strategy, and in this case we are working with an identity expression of another sector. It will be necessary to see what impact this use has, although reactions have already appeared and reactions have to be placed in the right measure. the fact”.
The academic adds that “It is no mystery that some sectors of the right selectively use expressions that escape their conservative identity to try to attract preferences in the face of the elections. It is not the first time nor will it be the last that this happens, as Joaquín Lavín showed now declaring himself a social democrat and formerly a bacheletist “.
Focused on communication, the executive director of the agency SmartPress and advisor in political communication, Eduardo Lopez Bravo, points out that “Beyond the ideologies that are behind the criticisms of the use of Víctor Jara’s song, it is important to understand in what historical contexts they occur. The origin of his lyrics was inspired in another time, but today for some sectors of society the events that took place after October 18 were also extreme and unjust violence and ended up upsetting the peace of the country. “
His gaze points to that “It is there where visions can be crossed and common ground can be found, with high-mindedness. Rather than focusing on the political intentions that mobilized the UDI, the debate has to open paths about what we understand by the right to live in peace, a universal value against which everyone feels entitled to defend and protect it, especially in a democracy. “
Victor Jara. The story of the song
“The right to live in peace” was the sixth solo single from Victor Jara, who wrote it in 1969. But he released it in 1971 on a vinyl record of the same name, under the label Jota Jota, then Sealed.
They recorded it in the studios RCA de Santiago and had the collaboration of several musicians, including The Blops and Inti Illimani.
In 1971 the play was premiered live at the Marconi Theater, today Nescafé de las Artes, and it has many versions.
It is considered one of the most innovative songs and has an experimental cut in the work of Victor Jara, reflecting the fact that it contains electric guitars and organ The Blops, plus an electric bass and a drums (unusual in the work of the national singer-songwriter) and a sound linked to the folk roots.
Facing
Deputy Karol cariola, PC: “It seems to me that it is a provocation and a lack of respect that (from the UDI) they try to appropriate a phrase. I think they should retract it.”
Deputy Javier Macaya, UDI: “The culture, art and particularly the beautiful content of that song should not be the property of any political or ideological sector.”
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