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Last week, an analysis by GFK revealed that the technology market has drawn happy accounts after the payment of 10% of pension savings.
For example: between August 10 and 16, the sales of these products registered a 200% increase with respect to the same period of the previous year.
And this Monday, the LG Electronics brand announced that the sales of their televisions increased by up to 200% in August compared to the previous months; thus equaling figures that are only seen on specific dates, such as Christmas, CyberDay and CyberMonday.
“Christmas came early this 2020, or that at least it seems when seeing the purchase of televisions during these last weeks of August in the trade, “the firm mentioned in a statement.
The withdrawal of 10% of the AFPs, the reopening of trade and the start of sporting events are some of the reasons for the demand according to LG, where they foresee that the market will remain stable and on the rise.
“The second week of August It was the one with the most sales of the year. Although most of them are registered via the internet, with regard to eCommerce, the gradual opening of the trade also definitely impacted the purchase ”, commented Nicolás Fernández, Home Entertainment Brand Marketing Manager of LG Electronics.
Santiago led the largest sales, followed by the Bío Bío and Tarapacá regions.
Fernández also said that “the reactivation of campaigns by retail, tournaments such as the Champions League and NBA final, and finally a higher price since the announcement of the withdrawal of 10% from AFP” increased the volume of purchases.
LG’s best-selling models were the 50 ‘and 55’ UHDs from the new 2020 lineup. “The latter was the best-seller for the last two weeks. Then those with Premium technologies followed ”, they detailed from the firm.
Finally, Nicolás Fernández pointed out that for the next few months they estimate that demand will remain stable “and even growing, beginning this August 31 with CyberDay, and continuing the fourth quarter with events such as Black Friday and the Christmas period.”
What the Government “anticipated”
On August 5, the Minister of Labor, Maria Jose Zaldivar, valued the relief for the pockets and stimulus that the withdrawal of 10% of the AFPs would generate for the economy, but He questioned whether that money would end up in goods that are not essential.
“There could be a boost in purchases, hopefully in basic necessities and let’s not see images like those of Peru, that one saw people leaving the stores with plasmas “, he opined at that time.
Zaldívar was emphatic in expressing that hopefully the citizens would use 10% to buy basic necessities and to mitigate financial difficulties.
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