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Apple introduced a new environment this Wednesday iPhone A mid-range startup without fanfare that seeks to respond to consumers suddenly confronted with a darker economic environment.
The simplest model of the updated iPhone SE will cost $ 399 (340 thousand Chilean pesos), or less than half its flagship devices, and will be available for order from Friday in more than 40 markets.
Apple made a statement in a statement, instead of hosting one of its brightest launch events.
The screen is quite small, 4.7 inches diagonally, but larger than the first-generation iPhone SE. However, it has high definition graphics.
Apple cuts costs by not including features like face recognition. Instead, the iPhone SE includes a fingerprint sensor and a Home button.
Despite the fact that the iPhone was developed for months, its launch is taking place against the backdrop of the economic downturn caused by the coronavirus pandemic that has swept the smartphone market.
“It’s incredible by accident,” says Bob O’Donnell, an analyst at Technalysis Research.
“This is exactly the phone that a large percentage of people want. It’s hard to justify spending $ 1,200 on a smartphone in this economic climate, but people are still very dependent on their phones, and many will want to upgrade them, ”he said.
O’Donnell also said that the new device will serve those who are looking for a smaller phone, and in those countries where consumers cannot access the iPhone because of their price.
Wedbush analyst Daniel Ives said in a note to investors that he expects Apple to sell Between 20 and 25 million iPhone SEs by the end of the year.
The company introduced the new iPhone as a gateway to its “sustainable ecosystem” of digital products and services, from television to music.
“The first iPhone SE was a success with many consumers who liked its unique combination of small size, high performance and affordable price,” said Phil Schiller, Apple’s vice president of global marketing.
“The second generation iPhone SE is built around this great idea and improvements in every way possible.”he said.
The launch takes place a week after the South Korean giant Samsung introduced new smartphones, including a model designed for new 5G networks for less than $ 500.
According to him, the middle-class iPhone can attract users who are more interested in the camera, display and battery, and less attract more attractive features that are so highly valued by other, more innovative users. Carolina MilanesiCreative Strategy Analyst.
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