BREAKING: UFC and EA Sports sign 10-year exclusive contract extension following UFC 4 success


UFC and EA Sports will become partners for ways to come after the recent announcement. The companies have signed a 10-year expansion deal that sees EA Sports as UFC’s official video game proprietor. The two have been working together for many years and cover an important area.

E.A. Sports executive vice president Cam Weber served as a spokesman after news of the expansion broke.

“We are thrilled to extend our partnership with UFC for over 10 years as we continue to build one of the fastest growing sports franchises in the world based on MMA’s fast growing game.” “This agreement will allow us to push the creative boundaries of mixed martial arts video games and connect millions of people around the world with sports culture.”

UFC X EA Sports: A step in the right direction

The latest release of the fight simulation video game by EA came in the form of UFC 4 which is a huge success. EA Sports aims to integrate the most realistic fighting environment that surrounds the game of fight together with the right culture. UFC superstars Israel Adesanya and George Musvidal grace the cover of UFC 4 to get a glimpse of the current landscape. Not to mention, Daniel Cormier comes up with an update to the rankings and fighter statistics.

Primarily, the focus is on the most authentic aspects of UFC fighting, as well as copying the fighters themselves. Key features that elevate UFC 4 include grapple support control, updated ground and pound mechanics, and takedown. Not to mention the new fluid clutch system and additional surprising variations.

The game is broken into the mainstream realm like other assets like the NBA 2K and the FIFA franchise. Moreover, the smashing success of the game shines through the data obtained through extensive research. Fans played more than 64 million simulated battles during the game’s launch week, according to a press report. This was a 125 per cent increase over the previous installment, making it the most successful version of the game.

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