On Wednesday morning, Dave Castro posted a letter to affiliate owners on Instagram announcing that CrossFit Inc. will be sold to a ten-year-old affiliate owner and founder of CrossFit Sanitas in Boulder, CO. Roza is also the former senior vice president and general manager of Oracle Data Cloud.
A great thing: After several tumultuous weeks, CrossFit HQ has been working to correct course and respond to calls from the community and elite athletes to make dramatic changes at the top of the organization. Greg Glassman, who sells his 100% stake in CrossFit, is an important step toward rebuilding trust in the much-loved global fitness brand.
The details: Dave Castro’s Instagram post revealed important details about the changes that will follow for sale to CrossFit Inc. in the coming weeks.
“Once the deal is closed next month, he [Eric Roza] He will be the new owner and CEO of CrossFit, and I am excited to partner with him when we enter this next stage, ”Castro wrote.
“Eric knows what it’s like to run a box in difficult times. He has faced the same problems with payroll and rent during COVID-19, and knows how to deal with difficult problems in the press, “he continued.
“He also knows how to build great and inclusive workplaces, with Datalogix making Outside magazine’s list of the best places to work,” he concluded.
Roza will host a YouTube Live event at 12:30 p.m. PST to introduce herself to CrossFit affiliates.