Music videos have always been an impressive showcase, but some artists take their love of fashion to the next level. K-pop supergroup Blackpink has been on a streak this month, as a guest on Lady Gaga Chromatic, and releasing his highly anticipated music video for “How You Like That”. The first song from her upcoming studio album broke the Internet this morning, immediately becoming the biggest premiere in YouTube history. Accumulating 16 million visits in minutes is cause for celebration. Also, the energetic video is especially appealing to track enthusiasts. Lisa, Rosé, Jennie and Jisoo not only provided the summer song, but also filled the visuals with pieces directly from the latest collections.
Featuring multiple outfits and a series of beauty changes, the video gives each member of the group a chance to shine. Jisoo dazzles with one of Sarah Burton’s crimson lace looks from Alexander McQueen’s 2020 resort line paired with a coordinating headdress, while Jennie adds a fresh twist to Chanel’s first puffy sleeve ruffles in a spring piece . Marine Serre’s fabrics complement Rosé’s platinum hair and Celine’s ambassador, Lisa, struts in one of the sparkly column dresses that graced Hedi Slimane’s fall catwalk before making the quick change into an asymmetrical dress combination tulle and camouflage pants from Off-White.
A visual feast for anyone who enjoys passing the runway photos, the video comes at a time when the appetite for IRL fashion shows is at its peak. Lookbooks and still images serve their purpose, but there’s something special about seeing a look move to an exciting new soundtrack. With its bold choreography and charm, Blackpink offers plenty of style in motion and a template for a high-fashion viral impact. Good clothes, good dancing and the biggest band in the world? How do you like that, actually.
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