Big Hit Entertainment has introduced TinyTAN, BTS-inspired animated characters!
The agency previously launched BT21 characters with LINE and a doll collection with Mattel, and now the agency has unveiled TinyTAN with upgraded looks to sync with the real BTS members.
Under the concept of BTS manifesting its second self in characters, TinyTAN has a worldview that crosses the real world through the ‘Magic Door’. The brand will be released through a variety of content, reflecting not only the characteristics of the BTS members, but also the message of good influence, empathy, and healing delivered through music and performance.
Recently, BTS’s official YouTube channel and TinyTAN’s official twitter account shared a video of the seven characters dancing to BTS’s “MIC Drop.” It already receives great reactions, as it depicts not only the unique group dance, but also the different facial expressions and gestures of each member.
Big Hit Entertainment plans to introduce TinyTAN in various forms, including figures, other items, and media content. The global e-commerce platform Weverse Shop will unveil TinyTAN products and include a sequel with new stories throughout the year. In addition to being selected as a model for P&G Downey Adorable, TinyTAN will partner with various brands and licensors.
The bureau stated: ‘Each of the BTS members has a different personality, and that could give rise to a very perfect character named TinyTAN who does not come second in any of the famous character series. Like the message of hope and comfort that BTS delivers, TinyTAN, BTS ‘second self, will also offer fans in various forms as healing content to support everyone’s dreams. ”
Watch the video below!
BTS will release its fourth film “Break the Silence: The Movie” in theaters next month.
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