Bethesda will promote the Xbox Games pass lineup, says Xbox head, CEO of MicroSFT

Microsoft can be known as a commercial software giant that powers most of the world’s PCs and builds backroom technology and tools. But it has bought a development studio worth more than 10 10 billion behind some of the world’s most popular video games. To Satya Nadella, CEO of MicroSFT, it’s all about the future of software.

Despite not being known as a gamer himself, Nadella made big bucks on the video game industry, buying Ec 2.5 2.5 billion Minecraft maker Mojang Shortly after he was appointed CEO in 2014. He then bought five more studios in 2018, including the role-playing gamemaker Obsidian, known for his space adventures The Outer Worlds and the famous South Park: The Stick of Truth. In 2019, he bought Double Fine, the creator of the adventure game Psychonats.

What drove it is a belief that interactive entertainment will be a major technology in the next 10 years and gamers using micro .ft products expect the company to create titles created by the studios it buys.

“You can wake up one day and not say, ‘Let me build a game studio,'” Nadella said in an interview after the company announced it. Xenimax Media.5 7.5 billion cash purchasesIs owned by many of the industry’s leading game developers, including Bethesda Software and IDS Software. “The idea is to have content so we can reach larger communities.”

That’s why Microsoft will consider buying more video game companies in the future, he said, and why it continues to invest in its Xbox Game Pass subscription service.

XBox X Head, “Content is an incredible component of our platform in which we continue to invest.” Phil Spencer Said in the same interview. “This doubles the size of our creative organization.”

The purchase of Micro .ft marks the company’s most dramatic way to build its Xbox brand. They also offer to give more games to a company that is increasingly becoming a hit-driven business.

Competitor Sony is known for a series of homegrown series, from post-apocalyptic thrillers The Last Us You Battle for Treasure-hunting game Darkened for action house. His next game will be Marvel’s Spider-Man: Miles Morales headlining this November launch of PlayStation 5, Which costs 500.

Meanwhile, the Xbox team is best known for its Halo and Gears of War space and war series, and its Forza racing games, none of which will make headlines for its launch. X 500 Xbox Series X.

“MicroSFT no longer needs another major content / IP acquisition,” Cowen’s analysts wrote in a note to investors on Monday.

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Growing offering fur

While the Micro .ft may be home to some big hit titles, many gamers have said the company needs to build its game, especially when compared to Sony. “A look at the two companies’ 2018 exclusive rosters, makes for serious reading, at least for Xbox fans,” gaming site Poligan wrote in 2018.

Gamers will see a significant difference with Bethesda, Spencer said in an interview Monday, adding that the company’s games will hit store shelves at the same time on MicroSF’s Xbox Game Pass subscription service. They will also be available through MicroSt’s exclusive video game streaming service Allows people to play games on the Internet That’s the way they stream movies from Netflix.

“It’s a big investment in the game that they’re going to play.”

Spencer also said that Bethesda would run semi-independently, in an effort to keep the company building the games that made it a success in the first place. “It’s about the culture of those teams,” he said. “They’re not about to be ours.”

That’s why game companies will be on the radar of micro .ft. “We will always find places where there is a similarity of purpose, mission and culture.” Nadella said the Xbox team has worked with Xenimex companies, including Bethesda, since the first Xbox was released in 2001. “We will always see inorganic growth where it makes sense.”

Rethinking ticket ok c

Bethesda is not the only consumer product acquisition of Micro .ft in the last two months. The company also bid to buy tickets, a fast-growing China-based social network based on memes and short videos. More than 2 billion downloads worldwide and US. The app, which has more than 100 million users in, is at the center of a political battle between the Chinese government and President Donald Trump.

Nadella said Ticket Ok’s parent company, Byte Dance, approached Microsfruit to try to create a company that would be wholly owned by Micros. Over the past few weeks, the company has been part of a relocated public acquisition process, which was scheduled by Trump. U.S. Threatened to ban tickets from the App Stores On vague national security concerns

Trump said he would not ban the app if it was bought by an American company, and for a while it looked like Micro .ft would be this. On Sunday, however, Trump announced that he had approved the deal in which he was appearing Business software maker Oracle and retailer Walmart will take the baton Ticket, a new company called Global, although some uncertainty remains.

“That’s something I can recognize, and that’s definitely not the deal I’m doing,” Nadella said. “Clearly the deal has changed a lot since then.”

But if Microsoft had won the acquisition, Nadella said, it would have been part of what he sees as the company’s efforts to expand the software. That said, I don’t think every day that I want to be someone else. “I start every day by saying, ‘How can I do a better job of doing things that come naturally to us?'”

And that’s why he tried to buy a ticket ok and why he bought Bethesda.