It is the latest masking mandate for customers announced by a major chain at a time when coronavirus cases across the country continue to rise.
The new Best Buy policy takes effect on Wednesday and applies to all of the company’s approximately 1,000 stores nationwide. It will provide facial covers to customers who don’t have one, and young children and customers who can’t wear a mask for health reasons can shop without one.
Industry groups and unions are also coming together around the mask requirements for customers.
Although there is no federal mandate to wear a mask, the Centers for Disease Control and Prevention says everyone “should wear a cloth face covering when they have to go out in public.” The CDC said that “the face covers are meant to protect other people.”
“Largely, many sales associates rarely receive training to enforce [mask requirements] And they’re certainly not paid to confront belligerent customers, “said Meegan Holland, vice president of the Michigan Retail Association. The group recently hosted webinars for companies on how to reduce mask confrontations.
The National Retail Federation, another trade group for the retail industry, has also given major retailers a “de-escalation” script to share with their employees if a customer tries to enter a store without a mask where the store or a local require it. measure.
The script includes tips such as being aware of clients’ body language, staying calm, and calling 911 if a client threatens violence.
A Best Buy representative said the company will have a “specially trained and designated employee at the front of the store to welcome customers, remind them of our new policy and provide them with a mask if they don’t have one.”
CNN’s Cristina Alesci and Jordan Valinsky contributed to this article.
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