It definitely captures this point, doesn’t it?
The series of ads recently released by Berlin’s tourism department has raised a few feathers – and critics are pointing fingers at one ad in particular.
The ad reads, “The index finger for all those without a mask, also showing the image of the woman branding her middle finger.” We follow Koro’s rules. “
In response, Visit Berlin has recently pulled an ad from its larger “Berlin Gage Corona” (“Berlin vs. Corona”) campaign, which is currently appearing throughout the city.
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The campaign was unveiled with a number of public service announcements aimed at encouraging tourists and locals to wear masks amid the ongoing coronavirus epidemic in September, following a visit to the official tourism website of the German capital, Berlin. The message of the campaign, which has also been approved by the Senate Department for Economics, Energy and Public Enterprises, is specifically targeted at leisure and bar owners, who are currently subject to a number of coronavirus regulations regarding capacity, distance and hours of operation.
“Berlin’s range of interesting restaurants, bars and pubs is legendary. We want to keep it together, “said Berkard Kicker, managing director of Visit Berlin, in a press release issued after the launch of the campaign in September. “The index finger is not well received in Berlin. That’s why we like to choose Berliners with their own dry spirit. “
Visit Berlin correspondent Christian Tznzler also confirmed to the BBC that the woman in the ad was a deliberate choice to use the word “index finger”, despite clearly pointing her middle finger.
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But while plenty of advertising is entertaining, some are not so ticklish.
According to the BBC, Lorenz M. Roald, editor-in-chief of Berlin’s Der Tagspigel newspaper, said the Senate felt that abusive people were more successful than strict controls and clear rules. “
German news outlet Deutsche Welle reports that Berlin Mayor Michael Muller also claimed that the announcement was “shameful.”
T znzler later apologized if the ad offended tourists or Berliners who are medically forbidden to wear masks, and he felt offended.
Then, on Wednesday, the ad was pulled in full, in a Reuters report.
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Other announcements of the campaign, which are not nearly as straightforward, will continue throughout the city, a representative of the visiting Berlin told Reuters. The rest of the announcements include claims that the city’s coronavirus recommendations are “easy to remember even after five beers”, while urging other spectators to “keep the mask on”, or else Berlin’s lights will “turn off.”
Messages are currently appearing on virtual billboards and at bus stops in popular tourist destinations in Berlin. The campaign is set to run in March to help “pass the fall and winter without a new lockdown.”