The special edition pair of Crocs, released in collaboration with Latin pop star Bed Bunny, went on sale on Tuesday afternoon. Within 16 minutes, they were sold out.
Bed Bunny Crocs, equipped with the brand-owned Gibbitz Charms and Glow-in-the-Dark versions of the Bed Bunny logo, was the latest in a series of highly anticipated, fast-selling collaborations between the famous comfortable foam clogs. And well-known musical artists.
Thanksgiving is upon us, which means the holiday season is in full swing. Other recent crocus associates, including one with Kentucky fried chicken, are equally popular.
As of Tuesday afternoon, the lowest price of shoes purchased on the resale site StockX was 5,265. Hours ago, they. Retail for 64.99.
Danny Morales, 26, of Rialto, Calif., Tried to buy crocs with three different devices just to find out if they were unavailable.
“I was shocked,” he said. “I really wanted that too.” He said he already had a pair of crocs, but it turned out to be bad. Who doesn’t want anything out there? ”
Crocs has been gaining ground for the last five years, but its banner is 2020. At a time when the U.S. Footwear sales have fallen 20 percent so far this year, while Crocs’ sales have risen 48 percent over the same period in 2019. Percent, according to Matt Powell, an analyst at market research firm NPD Group.
Mr Powell said: “Under the epidemic, frankly what you can call ‘comfortable’ has done well. The slipper business is one of the few other footwear categories that is under covid.
Bed Bunny, a Puerto Rican trap star, released his fourth major studio album this year, “YHLQMDLG”. According to Billboard, it quickly became the highest-charting-Spanish language album, and broke many sales records.
He has also become notable for his out-of-the-way look, tugging between Caribbean father-core and designer streetwear, and becoming a go-to magazine cover star.
Michelle Poole, the newly-appointed president of Crocs, said that Bed Bunny has adopted a “come on” attitude that Crocs has always considered selling.
“He’s got a very daring style, a very favorite instinct and he’s also someone who loves crocs.” “She has been seen wearing crocs in live performances and music videos.”
“I always try to be comfortable,” the bad rabbit said via email, asking about the collaboration. “It’s not something I suddenly decided to do, relax. It’s something I’ve done all my life. I always feel good about what I have. “
He added that he is happy that the shoes have become so popular and clear that his favorite crocuses are yellow and green.
“Wow they were sold like 15 minutes, I think,” he wrote. “Phillies.”
The idea for the collaboration originated with Pedro Rodriguez, 33, a commercial manager and fan of Bed in Crocs, originally from Puerto Rico. Conversations with the artist began in 2019.
Crocs has had significant collaborations with other brands since 2017, when it helped Balenciaga send its models down the runway in foam lengths. The posting of a memorable collaboration with her musicians began the following year with the first set of Mallon shoes.
Ms. “The post was the first really comprehensive collaboration that everyone was talking about,” Poole said. “It simply came to our notice then. People love it or hate it. “(Ms. Poole, who grew up outside London, was referring to the Danda Brown vegetable extract, which the British loved inexperienced.)
He added, “Crocs is also a marmite so we prefer to partner with other marmite brands.”
Collaboration has become a fashion staple over the past decade. Inspired by streetwear brand Supreme, which broke down by working with great artists including George Kondo and Takashi Murkami, such collaborations glean fan bases on top of each other, often creating a built-in demographic for limited-merchant businesses.
“Ten years ago it wasn’t normal,” said Angelo Bac, head of the clothing line Awakened NY and former creative director of Supreme. “Now, if you go to Hypbeast, there are 40 collaborations to announce one day. I think everything is a decent game in terms of collaboration. I don’t think there’s anything that is sacred. “
To fans of Bed Bunny, the immediate availability of the new Crocs felt like a sacrifice. As of Tuesday evening, more than 1,300 people had signed a petition asking for more boots to be released, and a limited commercial purpose for smashing all vehicles, blaming the “bots toe” software. (A spokeswoman for Crocs, Melissa Leto, said Botsto is on the brand’s radar, and that the company is “doing everything we can to reduce Bott’s actions.”))
Mariella Benavids, one of the people who signed the petition, wrote, “I sign this because Botstoe made me dirty, I just wanted to vibe with my crocs man.”
Ms. Poole said it is possible that another one of the limited-edition shoes will be released.
“It’s definitely something that’s not off the table if you’re not hungry.” “What we want to do is make our customers feel like they’ve captured something that’s really valuable,” he said. And if you over-distribute anything you lose its value, so it’s really important to find the right balance. ”
