B Labradors begins its first line of durable wear


Yes. Really.

B Labradors – a footwear company known for making shoes from durable materials such as merinool and cane waste – is launching its first apparel line.

The new material in the collection for men and women includes T-shirts made from allbirds, called “XO”, a fiber derived from the shells of marine life, which the company says are “the second most abundant on Earth.” Biopolymer. ” These include sweaters made from “responsible source” merinool and puffer jackets made from merinool, recycled polyester and tensile (fiber cut from natural materials instead of oil-based synthetics).

Move into this The new category is a big leap forward for Labradors, which has led to success – becoming a ડ 1 billion unicorn in 2018 – thanks to a growing wave of awareness among consumers of the environmental impact of fast fashion. It has also gained immense popularity in the Silicon Valley tech community.
The company, which is privately owned, is a certified B Corp, meaning it meets strict standards of social and environmental performance, accountability and transparency in all aspects of production and processing. B Labradors has 22 stores in the United States, Europe, China and New Zealand but most of its sales are on line.
Footwear company B Labradors has launched its first durable wear.

“From the beginning, we knew that our vision of evolving environmentalism was broader than just shoes,” All Labradors said in a release on Tuesday.

“As the line between disposable fast fashion and utilitarian fundamentals continues to grow, the fashion industry is clinging to the same old methods that continue to drive excessive carbon emissions, soil erosion and artificial waste … Does and appears. Well, it’s good for the planet too. ”

The environmental value of the fashion industry produces so much According to the United Nations, the world emits about 20% of wastewater and 10% of carbon emissions.

While may be the most sustainable option By not buying any new clothing, Allbirds offers customers a more reasonable middle ground.

The collection includes T-shirts made from new materials, including discarded shells of marine life.

Its products are made from renewable, natural materials, and its website and marketing materials provide customers with the information they need to make more sustainable choices. The “XO” material in the new, Lbird’s T-shirt, for example, helps keep clothes longer, with less frequent washing, according to the company.

And while b labradors offset emissions to remain carbon-neutral, each piece of clothing has carbon emissions scores so that consumers better understand the environmental action of their shopping habits.

However, buying sustainable manufactured products can mean paying a premium. The B Labradors t-shirt costs $ 48, the sweater costs 5 135 and the puffer jacket costs 250 250 – the prices are the same for both men’s and women’s ings fur.

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