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Having a background discussion with journalists has ORF-General Manager Alexander Wrabetz for the hot phase of the year with the ORF– The boss election heated up in August. In the end, he conceded a tendency to re-run: “There is a lot to be said for, because leaving such important things in the middle is not something you create that way from the beginning.” But at the same time there is so much “that I do not want to burden anyone with any advertisement now, but to continue with my work”. Wrabetz has been since 2007ORF-General Director and since 1998 in the management of the Küniglberg.
Wrabetz explained in detail Tuesday night what the “important things” are to him. At the top of the priority list is the advertised ORF– Modification of the law. Austria fell behind here. “I think even Albania has more modern legislation to give a future to public service.” Hence his “call” to the government to resume the talks that have already taken place in this regard. “Much will depend on us as the media. I already understand politics to a degree, which means this is a minefield among private broadcasters, ORF, Editors, and that first of all we should have a common understanding between the media. So politics is easier too. “
Hope principle
Wrabetz` Hope is a fall novel. That should be ORF Provide more freedom of movement and make possible the development “from the classic station to the public service platform.” The keywords for this are online only, online first, file use, and the abolition of regulation that the ORF You can only display your content on TVthek for up to seven days after it is broadcast. “There is time for that ORF-It was the Act of 2010 “.
The heart of the realignment is the one that is unfolding. ORF-Player, whose first modules should start this year. If the law comes, the entire show should air this year. In exchange for the many wishes, he wants ORFCEOs give private broadcasters and publishers the opportunity to benefit from the high traffic they expect. Ideas range from partial joint marketing to links on the player’s homepage.
In any case, in April, Wrabetz will launch 20 innovation projects spread throughout the house, “in which we deal with the development of content for new possibilities.” A digital workshop is also planned, “in which not only ORF-Employees but also trendsetters outside the ORF give him the opportunity to work with us for a while. ”
Reformwille
An already visible sign of ORF– The will to reform is the new newsroom complex in Küniglberg, including the multimedia campus. This brings “the greatest structural and labor changes that exist in the ORF in the last times. “The complex will be occupied in the 2nd quarter of 2022; ORF then it matters that it occurs in the new premises. The good news is that you are in ORF as scheduled, in the best of cases, the budget limit set by the Board for the construction of a total of 303 million could be undermined.
Jobs
The new structure of the multimedia newsroom in which ORF-The production of information on television, radio and online will also result in numerous job advertisements. According to Wrabetz, they should take place in the summer after the election and there aren’t that many. Wrabetz rejected the accusation that it had started too late. Starting earlier wouldn’t have made any sense. “Now we can provide very precise information on when it will actually be implemented. This results in a bidding schedule starting in the middle of next year. “
The “cornerstone,” as Wrabetz called it, will be the new multimedia newsroom management. “It will be a multimedia manager who, in my imagination, works in a management team.” You don’t want a “uniform mush” to be produced, diversity is important. “I think a central editor-in-chief who really decides that everything from the first initial magazine to Zib24 is wrong and it won’t be.”
