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“Green Frame” as a setting for green startups
Vienna (OTS) – The issue of environmental protection has long reached the mass market. In order to spread sustainable solutions even faster, the startup sales unit “Unit 3” of cross-media outreach marketing company IP Austria has developed a special advertising format. The so-called “Green Frame” is a green advertising frame for the 10 selected startups and SMEs that are eligible for financing from mid-March to mid-May. The startup “inoqo”, specialized in analyzing the sustainability of products and monitoring their impact, guarantees the necessary transparency.
The future is green
In Austria there are a large number of innovative companies that counteract climate change with their solutions. Products are often just on the market and a large part of the budget is under development. Logically, marketing capital is tight here, a gap that IP Austria now wants to close. “When designing the advertising model, it was very important for us to allow future-oriented startups and SMEs to have access to a very wide audience despite limited financial resources and thus greatly increase their chances of success.”, explains Constantin Simon, head of Unit 3.
Transparency builds trust
In addition to co-branding and low barriers to entry, the new advertising format also includes a sustainability check. A cooperation was signed with the startup inoqo. The sustainability analysis of the advertised product is displayed as additional information in the advertising window. “Therefore, we make sure that viewers are objectively informed about the advantages and disadvantages related to the sustainability of the advertised products and we keep the quality of the ‘Green Frame’ at a high level.”says Markus Linder, founder of inoqo.
Do not waste your time
From now on, sustainable companies can secure one of the 10 limited places in “Unit 3” *. Fixed packages come in 3 different sizes and can be booked in the smallest package with a budget of € 3,000. The broadcast takes place from mid-March to mid-May on ntv, RTL, VOX, RTLTWO, SUPER RTL, NITRO and RTLplus. Constantin Simon: “As a media company, it is also important to take a position on protecting the climate. I am happy if we can support the new generation of green products with the “Green Framework” to quickly establish themselves in the market and thus create a real impact. “
* 7 packages were still available at the time of publication.
More information about the Green Framework at https://ip.at/unit3/green-frame/
About IP Austria Unit 3
“Unit 3” is the startup and SME arm of IP Austria, the cross-reach marketer of the RTL media group (RTL, VOX, RTLplus, SUPERRTL NITRO, RTLTWO, ntv), as well as the sports channel Sky Sport Austria / HD and the regional channels krone.tv, R9 and schauTV.
Until now, “Unit 3” has mainly offered its “Media 4 Revenue Share” model, which is unique in the market. Media volume is paid, in addition to a small amount of cash, through a share of sales during the campaign period. In this way, start-ups and SMEs can reach their target group in a very efficient way, while IP Austria shares the risk of the campaign. A decisive advantage is that the founders do not have to transfer shares of the company.
With Green Frame, another entry-level structured package has now been added.
About inoqo
inoqo is a lifestyle app developed in Austria, which aims to help users make more sustainable purchasing decisions. In a world of abundant data, incorrect and distorted information, inoqo provides consumers with scientifically sound data on the ecological and social effects of their own purchasing decisions. Inoqo’s mission is to help all of us align our daily purchasing decisions with our values and priorities.
The application allows users to passively track their own purchases and subsequently provide information on CO2 emissions and the environmental impacts they cause. The solution will recommend more sustainable alternative products in the future and encourage users to adopt a more sustainable lifestyle step by step through personalized content, gamification and challenges.
You can find more information about inoqo at www.inoqo.com
Queries and contact:
I await your report and I am available for questions and images.
Sincerely,
Katharina renner
Public relations and communication
katharina.renner@ip.at
