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PRVA and BMWD organized an award ceremony compatible with Covid-19
Vienna (OTS) – The Federal Ministry for Digitization and Business Localization, together with the Public Relations organizer Verband Austria (PRVA), awarded the State Prize for Public Relations for the 37th time as the highest state award for outstanding achievements in public relations, despite the circumstances extraordinary. The SOS Children’s Villages ’30 Years of Children’s Rights’ campaign received this year the coveted state award for public relations: masks and safety concept at the award ceremony.
The winning project is a perfect combination of media work, communication on social media and a very special CSR event: Federal President Alexander Van der Bellen invited the children to a sleepover at the presidential office to celebrate the 30th anniversary of the United Nations Convention on the Rights of the Child. The strategy of not only talking about children’s rights, but also having the children themselves explain them in videos was also consistent. With this skillful combination of public relations measures, maximum media attention was achieved on a small budget and the SOS Children’s Village engaged sustainably on the complex issue of children’s rights.
Dipl.-Ing. Michael Esterl, Secretary General of the Federal Ministry for Digitization and Business Location, congratulated the winner of the “State PR Prize” and all the winners of the particular category and also presented the two special prizes.
Daniela Gissing and Teresa Melissa Pichler from ikp Wien GmbH received the fifth “Austrian Young PR Award”, which recognizes a public relations concept for the non-profit organization “AmberMed”, for their project “What if …?” .
Wien Energie GmbH was honored for the idea and implementation of “#Energiebringer – Vienna city life digitally in the living room” with the special “Corona” award for public relations projects related to the Corona crisis, which it was announced this year.
“The State Prize for Public Relations is given in difficult times. But it is precisely these times that make us aware of the importance of communication to get out of this crisis well together. That is why professional public relations is gaining importance right now. The excellent public relations work not only helps to help in crisis situations, but also strengthens Austria as a business place as a whole ”, summarizes General Secretary Esterl.
“Due to the pandemic, we were unfortunately unable to hold our traditional public relations gala to celebrate the winners together with their industry colleagues,” explains the President of the Austrian Public Relations Association (PRVA), Julia Wippersberg. “The Austrian communications industry has demonstrated once again, and much more, what it can do and the value it can generate for companies and organizations with internal and external communication. With the very good quality, a total of 92 presentations, our industry has shown that it is strategic, creative and flexible even in difficult times ”, said the president of PRVA.
Category winners and nominees for the 2020 PR State Award
Category Corporate Public Relations
Categoryiesieger:
Red Mona. Wiener Netze Ambassador for the Next Generation.
Public Relations Agency: Wiener Netze GmbH
External consultant: LHOGO eU
Nominated:
A1 Mission Future: young ideas make the future
Public Relations Agency: A1 Telekom Austria Group
EU Interreg AT-CZ program: Austria – Czech Republic cross-border cooperation
Public Relations Sponsors: Lower Austria Provincial Government Office, INTERREG VA Administrative Authority Austria – Czech Republic
External consultant: comm: unications – public relations, events and marketing agency
Category Corporate Social Responsibility – CSR Communication
Categoriesieger and state award winners:
Being right is a matter for children: 30 years of children’s rights
Public relations agency: SOS Children’s Villages
Nominated:
RA energized
Public Relations Agency: Salzburg AG
External Consultant: Polycular
Every Body In. – How Skiny Underwear Brand Empowered Customers with Corporate Activisim
Public Relations Agency: SKINY Bodywear GmbH
External consultant: Visionistas GmbH
Digital communication category
Categoryiesieger:
The #about talk – Or how to make a city talk about mental health.
Public Relations Provider: Board of Trustees for Psychosocial Services Vienna
External consultant: Pick & Barth Digital Strategies GmbH
Nominated:
HEADS UP app
Public Relations Agency: Mondi Corrugated Services GmbH
External consultant: Pen & Paper Agency – Vienna
It’s in our hands: awareness campaign on hidden plastic in wet wipes
Public Relations Agency: Lenzing AG
External consultant: currycom communications
Category Internal Public Relations and Employer Branding
Categoryiesieger:
“The Internet and My Fire Department”: How Social Media Help Shape the Image of the Austrian Fire Department
Public relations agency: Austrian Federal Firefighters Association
External consultant: The Skills Group and Austrian Institute of Applied Telecommunications
Nominated:
DS24hours – Around the world 24 hours a day to promote employee engagement
Public Relations Agency: Dentsply Sirona
Tirolia: employer story with speed, on all channels
Public Relations Agency: Tirolia Spedition GmbH
External consultant: angel communication for brands and HR
Product and Service Public Relations Category
Categoryiesieger:
Viennese tradition meets modern technology: Wien Energie tour the city in an e-Fiaker
Public Relations Agency: Wien Energie GmbH
External consultant: Traktor Werbeagentur GmbH
Nominated:
Launch A1 5Giganetz
Public Relations Agency: A1 Telekom Austria
Category special projects / innovations
Categoryiesieger:
#RechtAufZukunft: Austria’s first climate action
Public Relations Agency: Greenpeace in Central and Eastern Europe
Nominated:
Communication on the first Nightjet Vienna – Brussels
Public relations agency: Austrian Federal Railways (ÖBB)
Sugar Out initiative: the alliance against excess sugar
Public relations agency: SPAR Österreichische Warenhandels AG
External consultant: alpha_z Kommunikationberatung GmbH
Austrian Young PR Award – Public Relations Concept for Non-Profit Organization “AmberMed”
Winner:
What if …
Daniela Gissing and Teresa Melissa Pichler (ikp Wien GmbH)
Nominated:
#be a hero
Katharina Heider-Fischer
Stories for health
Romana Krempl and Jana Walch (students at St. Pölten University of Applied Sciences)
Special price “Corona”
Winner:
#Energiebringer: Vienna city life digitally in the living room
Public Relations Agency: Wien Energie GmbH
Nominated:
Full pension generation coffee in the exceptional situation of Corona
Public Relations Agency: Full Board Generationscafe GmbH
External consultant: SCHÜTZE Positioning GmbH
#Bundesliga
Public Relations Agency: Austrian Soccer League
External consultant: ML Marketing GmbH
PRVA’s work is supported by the following business partners:
ACP, WHAT-OTS, Brau Union, Dock patio, DORDA, IFES, Federation of Industrialists, ÖBB, Observer, OMV, Siteimprove, VOICE, Wien Energie
More images in the APA photo gallery
Queries and contact:
FIRST-General Secretariat, 01/715 15 40, office@prva.at
