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Runtastic founder Florian Gschwandtner joins websms. The company operates in the field of mobile business messaging for marketing and e-commerce. According to a broadcast on Thursday, the sum should be in the seven-digit euro range. For this, it acquired almost eight percent of the shares of the company. According to its own statements, the company is the market leader in Germany, Austria and Switzerland.
According to Gschwandter, “bespoke SMS solutions” are an effective secret weapon in marketing that can leave prevailing messaging channels behind. He is convinced that “SMS will make a strong comeback in the modern performance marketing mix.” Anyone with the cell phone number of their customers can use SMS as an efficient marketing tool to benefit from 98 percent open rates, rather than being satisfied with 20 percent as is the case with marketing. by conventional email.
According to the CEO of websms, Christian Waldheim, his company has been established in the market for 20 years. Only recently was innovative strength demonstrated with the launch of the new communications technology “Rich Communication Service” (RCS) together with German telecommunications providers.
