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However, the main attraction turned out to be CEO Tim Cook’s decision to focus and expand the range of fitness and health computer watches. Cook, who is usually at the home gym at five in the morning, not only made sure that the Apple Watch recorded the owner’s movements and sports activities. Since the fourth edition (2018), the Apple Watch can also detect cardiac arrhythmias, record a simple ECG and record falls. The Fall 2019 model has a display that lights up all the time, rather than just lifting your wrist. At the same time, Apple lowered the price of older models.
According to calculations by the market research institute Strategy Analytics, Apple dominates the entire industry with a market share of 55.5% (sales), followed by Samsung (13.9%) and Garmin (8.0%). Smartwatch pioneer Fitbit, to be acquired by Google for around $ 2 billion, is not in the top three, if competing watchdogs give the green light. But the billion dollar deal also shows that Google has not yet given up on the segment. However, in the race with Apple, Samsung does not rely on Google’s Android Wear system, but on its own Tizen software. The fact that Chinese tech giant Huawei also relies on its own system for its smartwatches shows that Google cannot currently count on much support outside of business with so-called fashion watches from vendors like Fossil in its race to catch up with. WearOS.
