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Australia will force Alphabet Inc’s Facebook Inc and Google to pay Australian media for news content, Treasurer Josh Frydenberg said on Friday.
Frydenberg said the mandatory code of conduct, which will be legislated this year, is necessary to ensure the viability of Australian media companies.
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“This is a fair opportunity for Australian media businesses. It is about ensuring that we have increased competition, increased consumer protection and a sustainable media landscape,” Frydenberg told reporters in Melbourne.
Under Australia’s proposal, the US search and social media giants would be required to negotiate with Australian media companies to use their content.
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Australia will become the first country to require Facebook and Google to pay for news content. Both companies have spent years defending themselves against payment demands from news publishers around the world.
Neither Google nor Facebook immediately responded to requests for comment.
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If an agreement is not reached, the matter will be referred to a legal authority for arbitration. If an agreement still cannot be reached within 45 days, the government agency will make a final determination.
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