Apple takes legal action against small business with pear logo

Apple is taking legal action against the developers of the app ‘Prepear’ because of its logo, according to iPhone in Canada.

Prepear is an app that helps users discover recipes, plan meals, create lists and arrange shopping. The app is a spinoff of ‘Super Healthy Kids’, and the founders claim they are dealing with Apple’s lawsuit. Apple is apparently taking issue with Prepear’s logo, claiming that its attributes are too similar to its own logo.

The company said via a post on Instagram that Apple “has decided to oppose and go to ‘trade’ of our small business that said our pear logo is too close to its appellation logo and hurts its brand”. The post goes on to describe the action as “a big blow to us at Prepear”, and sets out the intention to retain the original logo and “send a message to big tech companies that has caused bullying for small businesses.”

The company has launched a petition from Change.org in an attempt to persuade Apple to “drop its opposition to the Prepear logo, and help stop large tech companies from abusing their position of power by going to small businesses” like us who are already struggling because of the influence of Covid-19. “

Prepear says it is a “very small business” with only five team members, and explains that legal costs of the despite have already cost thousands of dollars and the dismissal of a team member.

“Apple has opposed the trading application for our small business. Prepear, demanding that we change our apparent pear-shaped logo, used to represent our brand in the recipe management and meal planning business … Most small businesses can not pay the tens of thousands of dollars it would cost to fight Apple, “the petition claims. “It’s a very horrible experience to be legally attacked by one of the largest companies in the world, even if we clearly did nothing wrong, and we understand why most companies just give up and change their logos.”

The petition has so far reached nearly 9,000 signatures, and the founders hope it will reach 10,000.

Prepear says that Apple “has opposed dozens of other brand applications submitted by small businesses with fruit-related logos,” even in cases where the logo as the sector is different from Apple’s. Logos have in the past been the source of Apple’s legal action, such as the case against a Norwegian political party and a German highway.

Update: Image from opposition paperwork submitted by Apple: