While he refuses to rule it out, Apple CEO Tim Cook says he’s moving Mac to Apple’s silicon specifically to enable his own product plans, not anyone else’s.
Pressed on Apple’s upcoming silicon during Apple’s 2020 third-quarter earnings call, Cook declined to say that the company would never sell its technology to other companies. However, he was as close to saying no as Apple does on these legally required calls.
“I don’t want to make a comment forever,” he answered an analyst’s question, “but we are a product company and we love doing everything.”
When specifically asked if Apple would consider monetizing the technology and becoming what the analyst called a “commercial silicon dealer,” Cook decided to explain why the company decided to move away from Intel.
“If we can own the user experience that way, [our goal is] delighted the user, “he said.” And that is the reason why we are making Apple Silicon, because we can imagine some products that we could not otherwise achieve. And that’s how we see it. ”
Cook also answered a more general question about the perceived benefits of moving to Apple Silicon. “What we would do is a common architecture across all of our products,” he said, “which gives us some interesting things we can do.”
“[It] sort of unleashes another round of innovation, “he continued,” and that’s why I don’t want to say much about it, other than that we’re extremely excited. “
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