Last year, Apple released a short film titled “Apple at Work” to promote business integration of iPhone, iPad, and Mac. Now, “The Underdogs” from that video are back, this time focused on working from home, and struggles associated, in the midst of the COVID-19 pandemic.
The goal of this crazy 7-minute short film is to highlight how Apple’s hardware and software help people who work from home “unleash their creativity and productivity.” Apple explains:
The Underdogs are back, navigating their new normal with many unknowns but one reliable constant: Apple helps unleash their creativity and productivity even when they’re working from home.
It’s still a world of deadlines, meetings, group chats, conference calls, coworkers, and bosses. But it is also a world of children, a dog and a hairless cat. And it’s a world where collaboration never misses the beat, whether the team uses iPad, iPhone, iMac, MacBook, or all of the above. Working from home (or working from anywhere) is not new, but what you can do together is.
Throughout the video, so-called Underdogs are seen using Apple hardware like AirPods, Mac, and Apple Watch to help while working from home. Features like Face Time, Pages and iMessage are also promoted in the video, as are the various challenges that working from home entails: being interrupted by pets, working in pajamas, video chat issues and much more.
Check out the full video below and let us know what you think in the comments!
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