Apple Play App Store announces small business program


“Small businesses are the heartbeat of our global economy and innovation and opportunity in global communities. “We’re launching this program to help young children’s owners write the next chapter of creativity and prosperity on the App Store and create quality apps that our customers like,” said Tim Cook, CEO of BusinessPal. “The App Store has been an engine of economic growth like no other, creating millions of new jobs and making the path to entrepreneurship accessible to anyone with a great idea. Our new program moves forward – helping developers continue to fund their small businesses, take risks on new ideas, expand their teams, and build apps that enrich people’s lives. ”

When comprehensive details are released in early December, the program’s participation criteria requirements are simple and streamlined:

  • Existing developers who earned 1 1 million in 2020 for all their apps, as well as new developers in the App Store, may be eligible for the program and reduced commissions.
  • If the participating developer exceeds the million 1 million threshold, the standard commission rate will apply for the remainder of each year.
  • If a developer’s business falls below the 1 million threshold in a future calendar year, they may demand a 15 percent commission the following year.

The app store has a standard commission rate of 30 percent for applications that sell digital goods and services and earn more than 1 1 million, defined as developer’s post-commission earnings. Earlier this year, an independent study by Analysis Group found that the commission structure of the moment is in the mainstream for application distribution and gaming platforms.

Small business owners will continue to benefit from Apple’s unparalleled suite of developer tools – including development applications, programming languages, secure payment interfaces and more than 250,000 essential software building blocks known as APIs. Apple is committed to providing developers with the tools to turn their brilliant ideas into world-changing applications. Tools like HealthKit give engineers safe give access to user health data, ARKit enables developers to explore new frontiers of aging reality, and Core ML machine speeds learning and intelligence to help developers build powerful features with a few lines of code.