A former Google executive, who said he did not want to be identified because he was not allowed to talk about the deal, said the company was “horrified” by the prospect of losing Apple’s traffic.
The Justice Department, which is seeking a court order barring Google from entering into deals with Apple, such as Google, argues that the arrangement has unjustly helped Google, which manages a percentage of the world’s Internet searches and customer centers. lives online life.
Online businesses such as Yelp and Expedia, as well as companies ranging from noodle shops to news organizations, often complain that Google’s search dominance charges advertising fees when people search for their name, as well as lead customers to their own products. Like Google Maps. Microsoft, which fought its own anti-trust battle two decades ago, has told British regulators that if it were the default option on iPhones and iPads, it would make more advertising money for every search on its rival search engine, Bing.
What’s more, competitors like DuckDuckGo, a small search engine that sells itself as Google’s privacy-focused alternative, have never been able to match Google’s tab with Apple’s.
Apple now receives an estimated billion 12 billion to १२ 12 billion in annual payments in return for building Google’s search engine products – more than એક 1 billion in 201 payments a year. This is probably the single largest payment Google makes to anyone and accounts for 14 to 21 percent of Apple’s annual profits. That’s not the money that Apple would be eager to get away from the moment.
In fact, Mr. Cook and Mr. Pichai met again in 2018 to discuss how they can increase revenue from search. After the meeting, a senior Apple Pal employee wrote to a Google counterpart, “Our vision is to act as a company,” according to a Justice Department complaint.
Forced crashes cause Apple Pal to lose easy money. But that would be a more significant threat to Google, which would have no obvious way to replace lost traffic. It could force Apple to acquire or create its own search engine. Within Google, people believe that Apple Pal is one of the few companies in the world that can offer a stronger option, says a former executive. Google has also expressed concern that without an agreement, the moment will make it difficult for iPhone users to go to the Google search engine.
