Apple iPhone And Samsung Galaxy Beaten By Radical New Smartphone

Next month will see the launch of a completely new smartphone design that has so far surpassed any major manufacturer, including Apple and Samsung.


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Last week, the Chinese manufacturer, ZTE, announced plans to produce the first smartphone with an under-screen selfie camera. Now we know that the new device, called the ZTE Axon 20 5G, is thanks to launch on September 1st, significantly ahead of any competing manufacturer.

In a recent press release, ZTE claims that the Axon 20 5G “is the first mass-produced 5G smartphone with an under-display camera.” The new camera introduces a smartphone with all the screens in the way that removes any invisible punch-holes or notches.

This development marks the latest in a series of breakthroughs for the company, which may also claim the first 5G smartphone, first collapsible smartphone, first pressure-sensitive display and first smartphone with a naked eye 3D display.

Being first is of course no guarantee of success. After all, none of the pioneering devices mentioned above were household names. However, the company hopes that the Axon 20 5G will “further promote the development of display technologies in the smartphone industry”, according to the announcement.

Under-screen cameras are especially challenging because both the camera and the display above have to compromise in order to deliver their required function. Each camera placed under the screen receives less light than an exposed lens, while the screen must temporarily be able to create a transparent area for the lens that can affect the quality of the view during normal use.

Despite its eventual popularity, the launch of the ZTE Axon 20 5G will provide a crucial insight into the state of this new technology. If it proves successful, it will not be too long before the likes of Samsung and Apple jump on board, potentially changing the brand’s flagship market forever.

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