To support these efforts and more, Apple is establishing an impact accelerator that will focus on investing in minority-owned companies that deliver positive results in their supply chain and in communities that are disproportionately affected by environmental hazards. This accelerator is part of Apple’s recently announced $ 100 million Justice and Racial Equity Initiative, focused on efforts that address education, economic equality, and criminal justice reform.
“We are proud of our environmental journey and the ambitious roadmap we have established for the future,” said Lisa Jackson, Apple’s vice president for Environment, Policy and Social Initiatives. “Systemic racism and climate change are not separate issues, and they will not accept separate solutions. We have a generational opportunity to help build a greener and fairer economy, in which we develop entirely new industries in pursuit of giving the next generation a planet worth calling home. ”
Apple Climate Roadmap
Apple’s 10-year roadmap will reduce emissions with a series of innovative actions, including:
Low carbon product design: Apple will continue to increase the use of low-carbon and recycled materials in its products, innovate in product recycling, and design products to be as efficient as possible.
- Apple’s latest recycling innovation, a robot the company calls “Dave,” breaks down the iPhone’s Taptic Engine to better recover key materials like rare earth magnets and tungsten, while enabling steel recovery, the next step by following your line of “Daisy” iPhone teardown robots.
- The company’s Materials Recovery Laboratory in Austin, Texas, which focuses on innovative electronics recycling technology, is now partnering with Carnegie Mellon University to develop even more engineering solutions.
- All iPhone, iPad, Mac and Apple Watch devices released last year are made with recycled content, including 100% recycled rare earth items in the iPhone Taptic Engine, the first for Apple and for any smartphone.
- Apple reduced its carbon footprint by 4.3 million metric tons in 2019 through design innovations and recycled content in its products. In the past 11 years, Apple has reduced the average energy required for product use by 73 percent.
