Bangkok, Thailand – Apple today unveiled Apple Central World, its second and largest retail store in Thailand. Located in the heart of Ratchaprasong, the iconic intersection of Bangkok, the store offers a completely new and accessible destination within the lively city.
Apple Central World’s distinctive architecture comes to life with the first all-glass design, located under a cantilevered canopy of the tree. Once inside, clients can travel between two levels via a spiral staircase that wraps around a wooden core or by mounting a unique cylindrical elevator clad in mirror polished stainless steel. Guests can enter from ground level or higher, providing a direct connection to the Skytrain and the city’s largest shopping mall. The outdoor plaza provides a place for the community to gather, with benches and large Terminalia trees surrounding the space.
“We are excited for visitors to discover this truly unique store in Ratchaprasong,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “With our future today at Apple Sessions and a phenomenal team ready to welcome the community with exceptional service and support, we can’t wait for our customers to experience Apple Central World.”
