Apple Acquires Device Management Company Fleetsmith

Apple CEO Tim Cook delivers the opening address during the Apple 2020 World Developers Conference (WWDC) at the Steve Jobs Theater in Cupertino, California on June 22, 2020.

Brooks Kraft | Apple Inc. via Reuters

Apple has bought Fleetsmith, a company that makes tools that make it easier for companies to deploy iPhones and Macs to their workers.

“We are delighted to join Apple,” the company said in a blog post. An Apple spokeswoman confirmed the acquisition. Terms of the deal were not disclosed.

Although Apple is primarily a consumer company that sells phones and computers to individuals, in recent years it has begun to pay more attention to the business market, partnering with companies like IBM, SAP, and Cisco, and persuading companies to buy iPhones and Macs such as tools. for your workforce. The acquisition of Fleetsmith will help offer a broader range of products and services to business customers.

In 2017, Apple CEO Tim Cook said the business market was the “mother of all opportunities.”

Fleetsmith’s software makes it easy to configure, erase, and remotely deploy these devices, a type of product called mobile device management, or MDM, that specifically targets Apple products.

Launched in 2016, it raised more than $ 40 million in venture capital from investors like Menlo Ventures, according to TechCrunch. It has 75 employees, according to LinkedIn.

In the blog post, Fleetsmith said he hopes “to continue to deliver Fleetsmith to existing and new customers.”