Actors Owen Wilson, Reese Witherspoon, Paul Rudd and Kathryn Hahn attend “How Do You Know” … [+]
At a time when cheap romantic comedies thrive on Netflix
Nia Long and Omar Epps Fatal issue remains Netflix’s top-rated attraction ahead of Charlize Theron The old guard (now third) and Katherine Langford Damned (an episodic origin story of “Lady of the Lake” based on a Frank Miller comic). Netflix brags that The old guard It will have 74 million viewers in its first month. That said, if a cheap likes Fatal issue (a classic example of a race-reversed genre throwback) constantly stays ahead of a bustling $ 70 million action movie and a presumably expensive one. “game of Thrones… for teenagers! fantasy show, well that has to take into account Netflix’s thinking. Unless they’re throwing $ 200 million at the Russo brothers by a spy Chris Evans / Ryan Gosling to prove they can do it.
The fourth most watched movie (behind those two and The Lorax) it is How do you know, an infamous failure of a decade ago. The $ 120 million budget Tri-Star launch, written and directed by James L. Brooks, starred Reese Witherspoon as a softball player (unfairly?) Cut from the team that has to choose between a baseball player. ” perfect on paper “(Owen Wilson) and a less conventional but potentially more appropriate love interest (Paul Rudd). The film is further complicated by a corporate crime subplot, in which Rudd’s father (Jack Nicholson, who has not yet returned to acting ten years later) puts the company in legal jeopardy but wants his son to take the blame. . It’s not a very good movie, critics were right in 2010, but it stands out as an artifact from a bygone era.
Like many old movies, How do you know It has aged well for the simple fact that it is only allowed to be a movie. You are not trying to establish a franchise or capitalize on an IP and you are not trying to attract all potential demographics. Sure, (like any number of male-directed romantic comedies) it has moments that are / were considered “troublesome” today, but there’s a certain nostalgia that comes from watching an overly ridiculous (but no action / fantasy) budget Hollywood movie. It is full of great movie stars, strong production values and a somewhat unique original narration that simply exists in itself. Remember when the public not only saw the stores and a movie like 27 dresses, lookout or That’s complicated Could it just … exist?
The film was released in December 2010, against Universal’s Little FockersDisney’s Tron: legacy and Paramount
Say what you want about his possible big-budget (and flashier) blockbusters, but I’d say Netflix gets the most value for its romantic comedies. I do not know what The montage, for all the boys I’ve loved, I always know my maybe, the kissing booth, Desperados or The wrong lady cost but both have worked very well in terms of overall audience and I guess they cost much less than Extraction ($ 65 million) and The old guard ($ 70 million). Actor Chris Hemsworth, which is Netflix’s most watched movie (with 99 million alleged views in the first month of release), remains a relative bargain at $ 65 million. And yet they are giving the Russos $ 200 million (more than The winter soldier, which cost $ 170 million in 2014).
Netflix is thriving because it is the only game in town. Netflix’s rivals are grappling with the disruption of many of their sources of income (theme parks, theatrical movies, products, live and televised sports, etc.) due to the coronavirus in an ideal setting for Netflix’s unique core product (the streaming platform and content contained within) and revenue stream (subscriptions to that streaming service). In a year without box office hits, Netflix is having a “summer box office hit.” While the audience may drop if the world opens up again, I certainly see a scenario where consumers watch the big blockbuster movie in theaters on Friday night and then watch the big Netflix movie or TV show Saturday or Sunday. People can see Iron Man and play Grand Theft Auto V.
It is Netflix (among other streaming services) that helped eliminate theatrical viability of the old “movie-movie.” We’ll continue to see this kind of cruel irony at play for a while, where old-school studio movies like Patriots day and How do you know pump in theaters (partly thanks to streaming competition) only to thrive as the big “Hollywood movie hits Netflix” deal that week or month. That being said, Netflix did not kill romantic comedy. Blame the 15-year-old Hollywood obsession with four-quadrant fantasy action tents (a white man discovers he’s the special and gets the girl as a reward) at the expense of everything else, as well as a cultural bias that He convinced not only the media but the young actresses that romantic comedies were less popular by virtue of their demographic appeal.
Netflix, to its credit, saw an opening (cheap, boisterous movies that could successfully approximate the genuine Hollywood article) and took it. Romantic comedy, whether starring adult women or teenage girls, was a fairly cheap genre, as they were based on concept, character, and dialogue, which the likes of The kissing booth or Desperate could approximate the past tastes of Ten things I hate about you and The sweetest thing. What if, How do you know It was one of the movies that helped kill that genre as a viable theatrical genre, in part because it was so expensive that it never had a chance to be successful. The question is whether the Russians The gray man it will be enough of a “hit” to justify the cost three times more than Extraction.
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