Amazon Prime Day reportedly delayed until October amid spikes in coronavirus


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Angela Lang / CNET

Amazon Annual Prime Day Sale it’s being delayed until October amid concerns about how coronavirus spikes can affect the supply chain, according to a Business Insider report Thursday.

Prime Day is generally celebrated in July, but a later date was expected this year due to the the coronavirus pandemic. In May, The Wall Street Journal reported that Amazon was seeking to keep the sales event in September. Now it seems like Prime Day may be delayed further.

Amazon struggled to respond to an avalanche of customer orders during the public health crisis and had to institute new security protocols and shipping restrictions in order to continue delivering food and basic necessities. The company has begun to regain some appearance of regular operations and faster shipping times.

An Amazon spokesperson said the company has yet to make an announcement about Prime Day.