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Amazon’s busiest online shopping event, Prime Day, has been delayed in the United States, the company confirmed Tuesday.
Prime Day, an event offering site-wide deals that often lasts for more than a day, took place on July 15-16, 2019, but the coronavirus pandemic has delayed this year’s event in the U.S. And other countries.
WHAT IS THE AMAZON PRIME DAY?
“This year we will celebrate Prime Day later than usual, while ensuring the safety of our employees and supporting our customers and sales partners,” the company said in a statement. “We are excited that Prime members from India will see savings from August 6 to 7, and that members from all over the world will experience Prime Day later this year.
Amazon added it would share more details “soon”.
AMAZON RESTRICTS STORAGE OF WAREHOUSES TO PREPARE FOR RUSH SHOPPING VACATION
Amazon Prime Day sales in 2018 topped the e-commerce giant’s Black Friday, Cyber Monday, and 2017 Prime Day sales. Last year’s Prime Day sales topped Amazon’s Black Friday and Cyber Monday sales together.
Prime Day 2020 could be delayed until 2020, Business Insider reported July 2, citing internal emails. An Amazon spokesperson previously told FOX Business that the company does not yet have an official date.
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The e-commerce giant has seen unprecedented demand since the start of the coronavirus pandemic, which forced Amazon to temporarily prioritize essential orders over non-essential orders. The company also has 100,000 more workers in March to help meet demand and another 75,000 in April.
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