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The Kardashian-Jenners helped coin the phrase “influencer.” The famous siblings have been promoting their famous lifestyle for over a decade. keeping up with the Kardashians. But a big part of the show, aside from the Kardashians themselves, are the people they choose to spend their time with. KarJenner fans eventually become fans of their wider circle of friends and family as well.
Travis Scott, the ex-partner of little sister Kylie Jenner, is one of those members of her circle that fans have latched on to, even though the couple broke up in 2019. In fact, some believe Scott is more influential than Jenner.
Who is Travis Scott?
The 29-year-old Texas native began making a name for himself on his second record deal with rapper TI’s record label, Grand Hustle Records in 2012. That’s when he began contributing other artists’ singles and collaborating with musicians. like Pusha T and Young Chop.
Released his first studio album Rodeo in 2015 and since then has released two more. Scott has been nominated for five Grammy Awards since 2015, including Best Rap Album of 2019. Astroworld.
Scott’s career took off even more after he began a relationship with Kylie Jenner. The two were first seen together in 2017, immediately after Jenner split from rapper Tyga.
The couple never confirmed the status of their relationship until after the birth of their daughter Stormi in 2018. Jenner and Scott remained together until the end of 2019, and since then they have been raising Stormi on good terms.
Travis Scott is a man of many interests
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While music is Scott’s passion, he is one of many renaissance men in Hollywood today, dabbling in a number of different side pursuits. He has been interested in fashion since he was a child; He told GQ that it was his mother who first piqued that interest.
Scott has had a deal with Nike since 2017 and fans have had a hard time finding Travis Scott Nikes in stock ever since. Similarly, your Instagram followers are constantly on top of the brands you use in your posts, constantly generating collaboration rumors.
Another interest that has increased his platform among younger fans has been Scott’s understanding of video game culture. When the Coronavirus (COIVD-19) pandemic began to take over the US in April, Scott hosted a concert within the popular game Fortnite. He transformed a section of the map into a concert arena and performed a live concert.
Some fans think Travis Scott is actually more influential than Kylie Jenner
RELATED: Kylie Jenner’s Recent Photo Is A Subtle Salute To Travis Scott
The fact that Scott has already branched out into more companies besides music, while he’s only been a celebrity for a few years, makes some people think that he might have more power of influence than his ex, Jenner. Jenner is known for her huge following (more than 191 million followers on Instagram), but she has built her entire brand from her famous name.
Scott is building his brand for many different buyers, which theoretically gives him a larger overall platform than he would have if he only focused on his music. By diversifying into different areas and having the talent to be successful in those other areas, Scott gives him a huge advantage in Hollywood.
While Jenner really only has his famous name to lean on, Scott has the knack of attracting more fans and followers interested in the content he’s releasing to the world. It stands to reason that Scott could be considered more influential than Jenner, despite the fact that he far exceeds his number of followers on social media.
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