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JOHANNESBURG – Former public protector Professor Thuli Madonsela says the Clicks Black Hair ad affair is a case of unconscious bias manual.
She says calling him is cool, but anarchy and violence undermine the cause.
Madonsela says it is imperative that people examine their own perceptions of life.
“We call it unconscious bias when a person shoots themselves in the foot because you and I Sally, we should agree that Clicks is a commercial company, it was not their intention to offend blacks or black women. Their intention was otherwise. , attract Clicks to buy. The reason why he has offended us is because he has unconsciously assumed that the abnormal is normal, “said Madonsela.
READ: EFF harasses eNCA reporter
Last week, the retailer ran an ad that classified black women’s hair as dry and damaged, while white women’s hair was labeled normal and fine.
In response to the announcement, the EFF organized nationwide protests against Clicks.
