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One of the calls made by Minister Khumbudzo Ntshavheni was that the health and beauty center should withdraw TRESemmé products from all its branches.
Minister of Small Business Development Khumbudzo Ntshavheni. Image: Xanderleigh Dookey / EWN
JOHANNESBURG – With growing criticism of a racist ad campaign for TRESemmé hair products, the Small Business Department said it was now working with Clicks to make sure the store sells similar products produced locally.
One of the calls made by Minister Khumbudzo Ntshavheni was that the health and beauty center should withdraw TRESemmé products from all its branches.
Clicks has already answered the minister’s call and TRESemmé will no longer be part of their sales.
There has been public outrage over the ad that ran on the Clicks website last week, showing a black woman’s hair as damaged, dry, and frizzy compared to a white woman’s hair that was portrayed as normal.
It took protests, public outrage and criticism for one of South Africa’s largest health, beauty and pharmaceutical outlets to suspend its employees, who were instrumental in running the racist ad.
To remedy the situation, Ntshavheni said that a meeting was arranged with Clicks to plan a way how South African companies can participate.
“We will identify or give them access to those that we have been working with in that industry to tell them that they are ready for the market and that they are coming and that we can work on a journey with them.”
About 400 Clicks stores closed Monday following demonstrations by members of the Economic Freedom Fighters across the country.
A court injunction, which ruled that the party should refrain from intimidating, threatening and inciting violence, has not stopped the company from continuing its protests.
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