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Microsoft
- the Next Gen Xbox was officially presented last December at the Game Awards 2019 In Los Angeles.
- It was introduced as “Xbox Series X”, but the way that name was introduced made it appear that the console generation was actually simply called “Xbox.”
- That’s the case, Microsoft confirmed to Business Insider. Next-generation Xbox consoles are called “Xbox,” starting with Xbox Series X and Xbox Series S on November 10.
- “The name that we are bringing to the next generation is simply Xbox,” said a Microsoft representative.
- For more articles, go to www.BusinessInsider.co.za.
The next-gen Xbox had another big reveal last week, with a first look at a new piece of hardware and a name: Xbox Series S.
The Xbox Series S, and its more powerful and expensive counterpart, the Xbox Series X, is part of Microsoft’s fourth generation of Xbox consoles, after the original Xbox, Xbox 360, and Xbox One.
It’s a great list of names, especially compared to the simplicity of Sony’s PlayStation line, which begins with the PlayStation 1 in 1995 and runs through to the PlayStation 5, scheduled to be released in 2020.
And that’s why Microsoft is simplifying the naming conventions – going forward, it’s Xbox only.
“The name we are bringing to the next generation is simply Xbox,” a Microsoft representative told Business Insider earlier this year. Rather than simply simplifying the name, it also allowed “room for additional consoles in the future.”
With two new next-gen Xbox consoles on the horizon, the S Series and the X Series, that subtle name change makes more sense than ever.
The strategy was first hinted at when the Xbox Series X was first shown in late 2019. There was something particular about the way Microsoft revealed the name of the console:
Microsoft / The Game Awards
You see it?
“The new” is small, followed by “XBOX” in huge letters, and then “Series X” in medium-size letters below.
I like this:
Upon closer inspection, it appears that “Xbox” is the brand and “Series X” is the model, as if the future name for Xbox consoles is simply “Xbox.”
That was, in fact, the intention, however subtle it was conveyed.
“The name we are bringing to the next generation is simply Xbox,” a Microsoft representative told Business Insider. “And at The Game Awards [in late 2019] you saw that name come to life on Xbox Series X. “
Like the first generation Xbox, the next generation is simply called “Xbox.”
It’s a basic, but significant rebrand that could help simplify the Xbox line for interested consumers. It also clarifies Microsoft’s intention with its line of consoles.
Like Apple’s iPhone, there are options: the $ 300 Xbox Series S (R5,019) or the $ 500 Xbox Series X (R8,364). Both consoles play the same games and are functionally similar, but the more expensive console can produce higher fidelity images.
Bottom line: Microsoft now offers “the Xbox” and you can decide which version of that console best suits your life (and budget).
It’s a small expansion on Microsoft’s current-generation Xbox, where the company offers an Xbox One S and an Xbox One X with similar price-for-power tradeoffs.
But things weren’t always that simple: For several years, Microsoft offered three different versions of the Xbox One, including the original version of the console (which looked different than the two consoles seen above).
All three consoles are part of the “Xbox One” generation, from 2013 to the present. They all play the same Xbox One games, although the Xbox One X is technically much more powerful than the other two boxes.
Confused Yet?
That’s exactly why Microsoft is simplifying its naming convention going forward – it’s just “Xbox” from now on.
Watch the Xbox Series S intro video right here:
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