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The existing Starbucks store in Sandton City, Johannesburg. (Image by Timothy Rangongo, Business Insider SA)
- Starbucks South Africa plans to expand its stores by 50% in just 4 weeks.
- The coffee chain is making a big push in Cape Town, with 6 new stores expected to be operational by mid-December.
- Stores are also opening in Rosebank and Castle Gate Mall as Starbucks strengthens its presence in Gauteng.
- For more articles, go to www.BusinessInsider.co.za.
After changing ownership almost exactly a year ago, Starbucks South Africa will open eight new stores next month.
The Starbucks license in South Africa is held by Rand Capital Coffee, which bought it from Taste Holdings late last year.
Starbucks launched in South Africa five years ago and currently has 16 stores in Gauteng and KwaZulu-Natal.
Eight new stores will open in mid-December, including, for the first time, in Cape Town. Starbucks is opening six new stores in the city. His new establishment in Canal Walk will open on November 19. Starbucks stores are also planned for Cavendish Square, Stellenbosch, Tyger Valley Shopping Center, V&A Waterfront and Camps Bay.
Artist’s impression of the new Rosebank store. (Starbucks)
New stores will also open in Pretoria at Castle Gate Mall and Rosebank, Johannesburg, adding to the 14 stores already operating in Gauteng.
Artist’s impression of the new Rosebank store. (Starbucks)
Artist’s impression of the new Rosebank store. (Starbucks)
Starbucks’ presence in Durban, which has two at The Pavilion and Gateway shopping centers, will not expand during the latest expansion.
Rand Capital Coffee owner and CEO Adrian Maizey is optimistic about Starbucks’ post-pandemic growth in South Africa and believes Cape Town will offer the franchise a warm reception.
“Starbucks is an iconic global brand, and when the opportunity arose to expand it to my home country, particularly as this is one of the few remaining scalable regions where Starbucks does not yet have a strong presence, I jumped at the opportunity,” he said.
The latest expansion, expected to be completed in mid-December, will employ an additional 69 full-time employees, bringing the number of Starbucks domestic employees to just over 300.
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