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Shark half fly Curwin Bosch hugs his teammate Yaw Penxe.
(Images by Steve Haag / Gallo)
- The Sharks have announced a new global partnership with internationally acclaimed agency Roc Nation.
- This follows the news earlier in the month that US company MVM Holdings had acquired a 51% controlling stake in the Sharks.
- Roc Nation counts Springboks Siya Kolisi and Cheslin Kolbe as its clients.
the Sharks on Friday announced a new global partnership with the internationally renowned agency, Roc Nation.
The Durban franchise announced on its official website that the “The partnership will ensure the strength and growth of Sharks as an international sports brand of choice.”.
Roc Nation is one of the world’s leading entertainment companies, forming a unique and tangible partnership with the Sharks driven by innovation, community and integrity.
A statement from the sharks read: “With a strong culture of inclusion backed by diversity, The Sharks have remained at the forefront of creating opportunity since the franchise was established in 1995, sharing strong values with those of minority-owned company Roc Nation.
“Both brands are built on a strong notion of family and entertainment, the partnership has been designed to reward, excite and challenge the norm, reaching new audiences through purpose-driven initiatives and creative community engagement.
“The Sharks’ ambitions to dominate rugby as a sport, as well as to position the brand at the forefront of rugby globally, will be of great help through the partnership with Roc Nation, a relationship that will add value to the partnerships. current and future commercials through innovative activation and global amplification. “
This announcement follows news earlier in the month that US company MVM Holdings had acquired a 51% controlling stake in Sharks, with Roc Nation Unified co-CEO Michael Yormark forming part of the consortium.
Roc Nation also has Springboks Siya Kolisi and Cheslin Kolbe as its clients.
Sharks CEO Eduard Coetzee commented: “Roc Nation is an internationally renowned brand and we are delighted to welcome them to the Sharks family.
“With their experience and relationships in the international market, our vision of bringing the Sharks brand to the world is well underway. Working together with our team at the Sharks, Roc Nation will help grow our fan base in new territories and ensure that our focus will always be on an international standard. We look forward to shared minds, a bold approach and the creativity that this partnership will produce, which will position our brand as the leading brand in world rugby. “
Commenting on the exciting alliance between the two business entities, Yormark said: “Roc Nation is delighted to embark on this unique partnership with The Sharks, supporting Ed and his world-class management team in positioning the club as the rugby club. premium in South Africa Leveraging our subject matter experts in our international offices, we are confident that the Sharks will be the envy of the rugby world and attract the best players from around the world.
“Success in this partnership is not just an achievement in the field, but how we build on the business structure to ensure long-term sustainable success.”
– Compiled by Sport24 staff
