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“It is a tribute both to their enduring support for South African rugby and to the appeal of the sport and the British & Irish Lions tour.
“The first two professional series in South Africa were epic events that captivated the rugby nation. I am sure that next year’s edition will be the same ”, concluded Roux.
Ben Calveley, Managing Director of the British and Irish Lions, said: “Castle Lager has extensive experience sponsoring rugby, and we are delighted that they have made such an important commitment to support the tour.”
“We are very proud to become the Official Title Partner of the Lions Tour,” said Castle Lager Brand Director Kudzi Mathabire.
The series begins on July 3 when the Lions take on the Stormers in Cape Town, and the FNB Stadium will host the first test against the Springboks three weeks later.
The second test follows on July 31 at the Cape Town Stadium before tourists return to Gauteng for the final test at Ellis Park on August 7.
The Lions have toured South Africa 13 times before, with the first Tour taking place in 1891.
In that time, the Lions won four Test series, lost eight with a tie. His overall record against the Springboks is: he played 46, won 17, lost 23 and drew six.
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