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The party has reached an agreement with the company on the way forward following the online advertisement, which denigrates the hair of black women.
EFF representatives, led by party leader Julius Malema, met with a Unilever delegation on September 10, 2020 following demonstrations about a racist advertisement for TRESemme hair products that appeared on the Clicks website. Image: @ EFFSouthAfrica / EWN
JOHANNESBURG – South Africans reacted with mixed feelings to Unilever’s move to account for its racist announcement after a meeting with the Economic Freedom Fighters (EFF).
The party has reached an agreement with the company on the way forward following the online advertisement, which denigrates the hair of black women.
Clicks and Unilever were criticized after TRESemmé’s ad on the health and beauty retailer’s website.
Unilever has agreed to withdraw the TRESemmé brand from all outlets for a period of 10 days and will continue to monitor the transformation within the company.
Many social media users have praised the outcome of today’s meeting between Unilever, retailer Clicks and the EFF, with the hashtag #ThankYouEFF trending on Twitter.
The EFF has lived a decade in just four days. #ThanksEFF pic.twitter.com/1wPglUD0p2
– Mbuyiseni Ndlozi (@MbuyiseniNdlozi) September 10, 2020
We chose the EFF because the EFF chooses us ❤️ #thanksEFF #EFFMustRise pic.twitter.com/qEruFWsDAL
– Naledi Chirwa🐝👑 (@NalediChirwa) September 10, 2020
We have canceled the Clicks protest. As part of showing remorse, they will donate 50,000 sanitary napkins, disinfectants, and masks and also award full scholarships to 5 black girls to earn pharmaceutical degrees, delist Tresemme, and list black products in their stores. pic.twitter.com/cEbywbUdLT
– Floyd Shivambu (@FloydShivambu) September 10, 2020
However, some have called the measure ineffective in addressing deep-seated systemic racism in the country.
EFF’s Vuyani Pambo said: “Clicks will withdraw all TRESemmé SA products from all of its stores and replace them with locally produced products. Furthermore, Clicks will donate a minimum of 50,000 sanitary napkins, 50,000 disinfectants and masks to rural and informal settlements identified by the EFF ”.
The party has canceled all protests to end in Clicks stored across the country with immediate effect after three days of unrest.
LOOK: EFF members protest in front of the Clicks store
Pick n Pay, Woolworths, DisChem, Shoprite and Makro have teamed up with others to remove products from their shelves.
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