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Retailer Pick n Pay has concluded an agreement to purchase Grocery Service Bottles online on demand.
Bottles launched in 2016 as an on-demand alcohol delivery app and partnered with Pick n Pay in 2018.
Pick n Pay Online covers the main centers in South Africa with 800,000 registered users.
Following a ban on the sale of alcohol in March, Bottles redesigned its app to deliver grocery staples on demand to customers.
Since its move to grocery stores in late March, the app has reached more than 700,000 downloads and 350,000 registered users. The service offers more than 7,000 products at store prices, with an average delivery time of 90 minutes, Pick n Pay said.
The acquisition is expected to be completed in November this year. Founding members Enrico Ferigolli and Vincent Viviers, key managers and staff will move to Pick n Pay upon the conclusion of the deal.
“The last seven months have seen an increase in demand for online groceries in South Africa. Together with our franchise partners, we have responded by expanding the number of stores that deliver or offer click-and-pick services.
“Our sales growth has more than doubled and we’ve seen a 200% increase in active customers,” said Pick n Pay CEO Richard Brasher.
Brasher said that through Pick n Pay’s partnership with Bottles, the retailer was able to introduce an on-demand grocery delivery service less than a week after the shutdown began.
“Our goal is to have a business that customers can access anytime, anywhere, and from anywhere. We already have two large online warehouses and a click-and-collect home delivery network comprising more than 150 stores, ”he said.
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