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- Pick ‘n Pay and Shoprite are following Clicks to have no more TRESemmé products in stock.
- This comes after the company sparked a backlash over an ad that was criticized for being racist.
- The announcement sparked nationwide protests from the EFF.
The Shoprite group and Pick n Pay have confirmed that they will no longer stock TRESemmé products in their stores.
“We can confirm that TRESemme products have been recalled from sale in our stores,” the media team told News24 in response to a media inquiry.
In a tweet from its official account, Pick n Pay also indicated that it was removing the products. A Pick n Pay spokesperson confirmed the content of the tweet to News24.
Hello, Given the recent concern about the language used by TRESemme in their product line, we have decided to remove the products from our shelves while we engage with the supplier.
– Pick n Pay (@PicknPay) September 9, 2020
On Tuesday, retail group Clicks said it would delist and remove all TRESemmé products from its shelves with immediate effect and replace them with locally sourced hair care brands.
It has also suspended all employees involved in the publicity campaign that angered the EFF and sparked nationwide protests on Monday.
LETTER TO THE EDITOR | Click ads for hair: enough is enough
This comes after the EFF targeted Clicks stores across the country to protest the hair ad, which described the two black women’s hair as “dry and damaged” and “curly and dull,” but the hair of two white women as “fine and flat” and “normal”.
Clicks said that 425 stores in the country had been affected by the protests, but that it was too early to assess the nature of the damage caused by the vandalism. Some shops were burned.
READ | Clicks protests: EFF deputy among 10 arrested for property destruction
Clicks made the decision to close all of its stores on Wednesday and then reopen on Thursday, News24 reported.
Clicks’ decision came after a Gauteng High Court in Johannesburg granted him an injunction against the EFF.
The health and beauty retailer said it will use Wednesday to interact directly with store personnel across the country and provide advice and support.
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