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The minister is now urging Clicks to remove TRESemme products from its shelves as an expression of its disengagement with vendors promoting racist and insensitive marketing.
Small Business Development Minister Khumbudzo Ntshavheni at an inter-ministerial briefing on March 24, 2020 detailing how the government will respond before and during the 21-day shutdown announced by President Cyril Ramaphosa. Image: Kayleen Morgan / EWN.
JOHANNESBURG – Small Business Development Minister Khumbudzo Ntshavheni has criticized Clicks for its response to the racist hair ad and rejected the retailer’s apology.
TRESemme’s racist ad posted on the Clicks website showed natural black hair as “dry, damaged and frizzy” while labeling a white woman’s hair as “normal.”
The minister is now urging Clicks to remove TRESemme products from its shelves as an expression of its disengagement with vendors promoting racist and insensitive marketing.
Ntshavheni said that a simple apology for racism was not enough.
“The continued weakening of blacks, women and young black people is because they are not financially strong enough. So if Clicks is serious about being a good company [company] in South Africa, they have to contribute to that inclusive economy and say how many of their products are made by black women and how many of their products are suitable for black hair. “
Members of the Economic Freedom Fighters (EFF) have once again started gathering outside Clicks stores across the country on Tuesday morning.
The Red Berets want the retailer to close its outlets until Friday and fire those involved in allowing the ad to run.
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