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Meghan Markle and Prince Harry have gone one step further to achieve their goals and have hired a new US-based communications team as they prepare to present Archewell.
The Duke and Duchess of Sussex, who settled in Santa Barbara with their son Archie after stepping down from royals in March, recruited Christine Schirmer to lead their press team.
The former communications chief is joined by Toya Holness, who has been employed as the couple’s press secretary, according to an announcement from the couple’s public relations firm.
Installed in the newly created leadership position, Christine was the head of communications for the creative platform Pinterest since 2017 before leaving the company in July.
Former soccer player Toya has served as director of corporate communications and marketing for Deluxe, a video creation and distribution company, and director of communications for the New York City Department of Education.
When the royal couple officially left the Firm, their staff was considerably reduced. Sara Latham, former head of communications for The Sussex has moved into the Queen’s private office, while the couple decided to stay with PR James Holt, who will now report to Christine.
The big announcement came after the royal couple launched a website for their new charitable foundation in late October.
Prince Harry and Meghan Markle reportedly filed documents with the United States Patent and Trademark Office in September.
Included in the trademark are video cassettes, CDs, DVDs, MP3s, and prerecorded broadcast materials, as well as calendars, photographs, posters, and fine art prints.
According to The Telegraph, the couple have submitted proposals for a wide and ambitious range of projects under the name.
These include a wide-ranging website and the exchange of “educational and training materials” through movies, podcasts, and books.
Archewell, named after their son Archie Mountbatten-Windsor, will serve as the home of the duo’s charitable activities and focus on what the pair describe as ‘human technology’.
Prince Harry and Meghan Markle had originally planned to carry out their royal work under the Sussex Royal brand. However, they were forced to give up the name when they retired as high-level royalty.
