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This week Liverpool began implementing their attacking succession plan with the signing of 23-year-old Diogo Jota from Wolverhampton Wanderers.
The forward is the first real contender to challenge either Mo Salah or Sadio Mane within Liverpool’s three forwards as both, both 28, start their fourth consecutive season leading Liverpool’s attack.
The club’s recruitment has generally been measured and sensible. Michael Edwards and his team have been moved by players capable of adding to the first team or, in the case of this summer, adding depth in key areas.
With regard to Jota’s move, the business model mimics Ajax’s; shop now to replace players before they inevitably decline or leave, a concept outlined in the 2009 book Soccernomics’by Simon Kuper and Stefan Szymanski.
Due to the strength of Liverpool’s first team, adding players capable of getting into a starting place is difficult and expensive, particularly if those individuals are attackers.
One of those players that Liverpool and every other major club have followed in recent seasons is Kylian Mbappé of Paris Saint-Germain.
While the Parisian club is capable of offering Mbappé a chance to win great cantering honors at the national level, the Champions League continues to evade them.
Mbappé himself has spoken about the Reds in glowing terms, praising their style of play and the players currently filling the roles he could play, all in perfect English.
Anfield is one of the few destinations in world football where Mbappé would be taking a step forward or sideways in terms of his career progression. With two years remaining on his contract and no guarantees that he will sign an extension, this season could be his last at the Parc des Princes.
PSG may be forced to sell the incredibly sharp Mbappé in 2021, and Liverpool could probably afford a sought-after player like him to enter the final 12 months of his contract.
The problem for Liverpool would be meeting their wage demands. Backed by the state of Qatar, PSG can offer dazzling sums to its players in the form of weekly salary packages and exorbitant bonuses. Liverpool cannot.
Mbappé informed monthly income £ 1.6 million is almost double Liverpool’s highest paid player Mohamed salah, which has a consumption comparably less than around £ 200,000 per week.
Salah, Roberto Firmino and Sadio Mane are three of the highest paid people in the club, taking home close to £ 500,000 a week before taxes, according to Spotrac.com.
Adding Mbappe to that trio may be one way to ensure a succession plan is in place, but it would likely double the weekly payout on just four players.
As a result, Liverpool may be forced to sell one of their three current wingers to make way for Mbappé, who will only be 22 next summer. The funds could be released by laying off the team’s players, but that has proved difficult this summer, with Xherdan Shaqiri, reportedly making £ 80,000 a week, still at the club.
Still, Liverpool could further exploit its position as one of the biggest clubs in world football by pursuing more lucrative business deals.
According to Swiss ramble, Liverpool’s business revenue for the 2018/19 season fell by around £ 87 million behind Manchester United.
While still receiving the third most in the league, the benchmark is there to indicate that Liverpool could explore the option of more trade partnerships to fund the salaries that a player of Mbappé’s caliber will demand.
One avenue that could be explored is to supplement revenue by sponsoring T-shirts. To 2019 Four four two The article found that Manchester United made £ 24 million more than Liverpool from sponsoring their Chevrolet jersey alone, compared to Liverpool’s deal with Standard Chartered.
Certainly there are ways Liverpool can increase their income, but that is absolutely essential if they intend to go after a player of Mbappé’s quality to replace Salah, Mane and Firmino, who will all turn 29 next summer.
Without the additional revenue streams already in place, Liverpool might not be willing to move for Mbappé due to the huge finances involved in completing such a deal.
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